Digital Video Task

This is what you need to do for your digital video module:

Video Project Brief

You are employed as a video editor with a government task force who are employed to advise people on health issues. You earn 35K a year. Your manager has approached you to produce a public service announcement to increase awareness amongst teenagers of the dangers of smoking.

You must present a concept public service announcement for the above issue and produce a rough cut of your final idea. It must last 20 seconds and is aimed towards an audience in the 13 -19 age group. It should take the form of either an animatic or real-time footage.

The public service announcement must include:
− A minimum of three edits, one of which should show camera movement (eg zoom, angles, close ups)
− Simple voice-over with sound effects and/or music
− A final summary message at the end backed up by some sort of stop smoking logo you create yourself.

Week 1 - TASK 1: Plan pre-production
Create a stop smoking logo. Identify the hardware and equipment needed to produce the public service announcement. Use the Planning and Review Form provided to:
a) Identify the required hardware and equipment.
b) Produce a storyboard and script for your chosen public service announcement with consideration given to timings, shot details, lighting, camera angles, backgrounds, sound effects, props, sets and camera angles/movements.

Week 2 - TASK 2: Record footage and sound
Using your storyboard and script of the public service announcement as a guide:
a) Record the video footage for production of the public service announcement, considering camera movement and lighting settings.
b) Create and record the audio for use in the public service announcement based on the storyboard and script.

Week 3 - TASK 3: Capture and edit footage and sound
Using the video footage and audio recorded in Task 2, carry out the following:
a) Select and use appropriate software to capture and save the video footage and audio digitally.
b) Create a draft rough cut of the planned public service announcement, importing the video files created previously.
c) Use at least three basic editing tools on the video clips and timeline to construct the rough cut to specification.
d) Render and export the rough cut for presentation in an appropriate format.

Week 4 - TASK 4: Review the video against the original brief
You must review the finished product to make sure it meets the client’s requirements.
Using the Planning and Review Form provided:
a) Provide a review of the finished video stating how it meets the original brief.
b) Include feedback from others.